The campaign of Smart Luxury captured artist that are passionate about what they do. The artist were selected from around the globe showing their craft, from cooking to music to dance. Some of the artist featured here are from Spain, Russia and Netherlands. Video showcases many of the the artist at work, showing their passion, in that moment of time, their Smart Luxury as well as the photographer that shot them.

A PR event launched the campaign during Basel World in Switzerland. The event was set up as a photo exhibit. Press attended the event and selected artist performed to further experience the concept of Smart Luxury. 

Photography: Pino Gomes